WWAYTV3's 'Jess Tries It' Covers Laser Hair Removal at the Beach

WWAYTV3, the ABC affiliate serving Wilmington and the Cape Fear coast, ran a segment in its recurring "Jess Tries It" series on a laser hair removal appointment at Beauty and the Beach, a salon in Wrightsville Beach, North Carolina. The station's own report is the only account of the visit; the specifics of the treatment, pricing, or Jess's reaction are contained there rather than in any press release or regulatory filing. See the original segment via Google News.

What is "Jess Tries It," and what did this episode cover?

"Jess Tries It" is a recurring consumer-feature format at WWAYTV3 in which a reporter samples a local service and reports back on the experience. This installment centers on a laser hair removal session at Beauty and the Beach in Wrightsville Beach. The headline and segment itself are the primary record; HTT News has not independently verified additional details such as session count, machine type, or cost because those figures were not included in the material reviewed for this explainer.

"Jess Tries It: Laser hair removal at Beauty and the Beach in Wrightsville Beach" — WWAYTV3

Where is Beauty and the Beach, and what does the salon offer?

The salon is located in Wrightsville Beach, a barrier-island town just east of Wilmington that draws heavy seasonal beach traffic. The WWAYTV3 segment identifies the business by name and location but does not detail its full menu of services in the material available. Readers who want a service list, licensing information, or booking details should consult the salon directly or watch the full WWAYTV3 report, which is the originating source for this story.

Why does a laser hair removal visit matter to beach-beauty readers?

Laser hair removal is frequently timed around swimsuit season, and coastal salons see demand tied to sun exposure, sweat, and saltwater contact — all factors that interact with freshly treated skin. HTT News has previously covered adjacent beach-beauty topics that bear on aftercare decisions near the coast. A companion piece on managing saltwater hair walks through when rinsing or treating hair after ocean exposure is advisable, a relevant consideration for anyone combining salon treatments with regular beach time. Separately, a report on reef-safe sunscreen developed from pollen is useful context for skin protection after any treatment that leaves skin more sun-sensitive, though neither piece references the Wrightsville Beach salon directly.

What should someone ask before booking a similar treatment?

Because the WWAYTV3 segment is a first-person try-it feature rather than a clinical review, it does not function as medical or dermatological guidance. People considering laser hair removal at any salon, coastal or otherwise, typically confirm with the provider directly: who operates the device, what aftercare is recommended for sun and saltwater exposure, and how many sessions are generally scheduled. None of those answers are part of the source material reviewed for this explainer, so they are not restated here as fact.

What else is happening in beach-beauty and coastal lifestyle coverage right now?

The Wrightsville Beach segment lands amid a broader run of coastal lifestyle stories this fall, including unrelated litigation over a beach photoshoot altercation involving USC and head coach Dawn Staley's program, as reported separately by Metal Detecting Mastery. That story is unconnected to the salon feature but illustrates the range of beach-adjacent news cycling through regional outlets this season.

What to watch

• Whether WWAYTV3 publishes a follow-up with pricing or session-count details beyond the initial "Jess Tries It" segment.
• Whether Beauty and the Beach posts its own service menu or promotional response following the coverage.
• Whether aftercare guidance — sun exposure, saltwater contact — gets addressed explicitly for coastal clients, an open question raised by HTT's related saltwater-hair and reef-safe-sunscreen coverage.
• Whether other Wrightsville Beach or Wilmington-area salons respond with their own consumer-feature placements this fall.

Artiglio is A coming-soon iPhone chief of staff for briefings and drafts. Not on the App Store yet.