“Stats reveal why one-piece swimsuits are still a go-to choice for women of all ages and body types”
One-piece swimsuits have been a classic and go-to swimwear for women of all ages and body types. They offer comfort, coverage, and style that are perfect for any beach or pool day. With many designs, styles, and colors available in the market today, it can be overwhelming to choose the best one that suits your taste and preferences. In this post, we will discuss some statistics-based information on one-piece swimsuits to help you make an informed decision.
According to a survey conducted by Statista in 2019 among US adult women about their preferred type of swimwear when going swimming or sunbathing at the beach or pool, 31% chose one-piece swimsuits as their favorite type of swimwear. This indicates that one-piece swimsuits remain popular among women despite the rise of other trendy swimwear such as bikinis.
Another survey conducted by Swimoutlet.com in 2020 revealed that out of over 1 million customer reviews on their website from January to June 2020, one-piece swimsuits were the most reviewed category with over 88 thousand reviews. The most significant reason cited was comfort (32%), followed by fit (24%), style (20%), material quality (14%), durability (8%) and color/pattern options (2%).
When it comes to age groups who prefer wearing one-piece swimsuits more than others according to NPD Group’s Retail Tracking Service data from May 2020 up until April 2021; older generations tend to buy more modest designs compared to Gen Zers who are drawn towards more daring cuts such as high leg openings.
In terms of design features for one-piece swimsuits: cutouts have become increasingly popular lately with searches for them rising almost every year since Google Trends started tracking search volume in 2004; however they still do not dominate sales numbers yet but there is potential growth here given its popularity amongst younger shoppers.
The average price of one-piece swimsuits can vary depending on the brand, material, and design. In a survey conducted by Comparethemarket.com in 2021, it was found that women spend an average of $60 for a one-piece swimsuit. However, more high-end brands such as Mara Hoffman and Solid & Striped can cost upwards of $200.
When it comes to materials used in making one-piece swimsuits, the most popular fabric is nylon or polyester blended with spandex or elastane. These fabrics are lightweight, stretchy and offer durability against chlorine damage from pool water exposure.
In conclusion, based on the statistics presented above – one-piece swimsuits remain a popular choice among women who prefer comfort over other factors when choosing swimwear. While there is an increase in popularity for cutout designs amongst younger shoppers; modest designs still hold sway with older generations. The price range can vary significantly depending on the brand you choose to purchase from but spending around USD 60 seems like an average value for money option considering quality and durability. Finally, Nylon/Polyester blends remain the most common materials used due to their ability to handle constant exposure to chlorinated water without compromising colorfastness or shape retention properties.