Beyond the Beach: How Designer Swimwear Brands are Making a Positive Impact on Society and the Environment
When it comes to designer swimwear and beachwear, many people might think of luxury brands, exotic destinations, and Instagram-worthy photos. However, behind the scenes of this glamorous industry, there are also many community outreach initiatives that aim to make a positive impact on society and the environment.
One such initiative is called “Swim Against Plastic,” which was started by two women who were inspired by their experiences as swimmers and surfers witnessing the devastating effects of plastic pollution on marine life. Swim Against Plastic is a non-profit organization that organizes beach clean-ups, educational programs for schools and communities, and advocacy campaigns to raise awareness about plastic waste reduction. Moreover, Swim Against Plastic partners with various swimwear brands to create eco-friendly collections made from recycled materials or organic cotton.
Another example of community outreach in the swimwear industry is the collaboration between Volcom and Sustainable Surf. Volcom is a brand known for its edgy designs and skate/surf culture roots. Sustainable Surf is an NGO that promotes sustainable practices in surfing events and products through certification programs like ECOBOARD Project. Together, they developed a line of boardshorts made from recycled polyester with traceable origins (PET bottles) and dyed with natural dyes derived from plants like indigo or madder root. Not only do these boardshorts reduce waste but they also support local farmers who grow organic crops for dyeing.
Moving beyond environmental causes, some swimwear brands also engage in social activism to address issues such as body positivity, diversity & inclusion or women’s empowerment. For instance, Chromat is a brand founded by Becca McCharen-Tran who uses her background in architecture to create innovative pieces that celebrate all types of bodies regardless of size or shape. Chromat has featured models with disabilities like Mama Cax or trans models like Leyna Bloom on their runway shows during New York Fashion Week 2019-2020 season.
Similarly, Summersalt is a brand that promotes inclusivity in swimwear by offering a wide range of sizes (from 0 to 24) and styles that cater to different body types. Summersalt also collaborates with non-profit organizations like The Loveland Foundation or Girls Inc. to donate a portion of their profits or products to support mental health services or girls’ education and empowerment programs respectively.
Moreover, some swimwear brands use their platform to raise awareness about social issues through bold prints or slogans on their pieces. For example, Beth Richards is a Canadian brand known for its minimalist aesthetic and sleek lines. However, Beth Richards also incorporates graphic designs on its swimsuits that feature phrases like “Equality” or “No More Plastic.” By doing so, Beth Richards challenges the stereotype of swimwear as purely decorative and instead encourages wearers to express their values through fashion.
Lastly, there are also community outreach initiatives that aim to support local artisans and traditional crafts in beach destinations around the world. One such initiative is called “Beach Gold Bali,” which was founded by two Australian sisters who fell in love with the artistry of Balinese weaving during their travels. Beach Gold Bali works with local weavers from rural communities in Bali to create unique handmade sarongs, dresses, tops and other beach essentials using natural fibers like cotton or rayon.
Apart from providing sustainable livelihoods for these artisans, Beach Gold Bali also helps preserve the cultural heritage of Balinese weaving while elevating it into modern fashion context. Furthermore, Beach Gold Bali donates a portion of its profits back into the community by funding scholarships for children’s education or supporting environmental projects such as coral reef restoration.
In conclusion, designer swimwear and beachwear industry may seem superficial at first glance but there are many community outreach initiatives that demonstrate otherwise. From environmental activism to social advocacy, from inclusive sizing options to artisanal collaborations; these initiatives showcase how fashion can be used as a tool for positive change. By supporting these brands or initiatives, consumers can not only look good but also feel good about their impact on the world.